Joint Innovation Investment and Pricing Decisions in Retail Supply Chains with Customer Value

نویسندگان

چکیده

In the retail industry, customer value has become key to maintaining competitive advantages. era of new retail, is not only affected by product price, but it also closely related innovations, such as value-added services and unique business models. this paper, we study joint innovation investment pricing decisions in a retailer–supplier supply chain based on revenue sharing contracts value. We first find that, non-cooperative game, equilibrium exists supplier Stackelberg game. However, cannot coordinate By considering members’ bargaining power, that there for Nash product. addition, can achieve optimal consumer surplus. When coordinated, profit allocated members their powers.

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ژورنال

عنوان ژورنال: Sustainability

سال: 2021

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su13031309